The error message should mention the invalid value that triggered the error. Exceptions are values that can be too long or aren't human-readable such as integer values or boolean flags.
Wording
Messages that state that some action cannot be performed should start with "Cannot". For example:
Cannot delete item.
Messages that state that some value is invalid should use the word "Incorrect". For example:
Incorrect status for item "%itemName%".
Referencing objects
An error was triggered by a specific object it must be mentioned in the message. For example:
Incorrect expression "%expression%" for trigger "%triggerName%".
If an object cannot be uniquely referenced by one name (for example, there can be items with the same name on different hosts) the message must provide a more detailed reference:
Incorrect key "%key%" for item "%itemName%" on host "%hostName%".
When referencing a host or template its visible name must be used.